ANDREW AVILES

LinkedIn  |  andrewxaviles@gmail.com   |   (725) 222-0873   |   NEVADA, USA

EXPERIENCE

Sr. UI/UX Design Lead

Limit Break: Park City, UT (Remote)

October 2023 - July 2026 

• Aligned with stakeholders to establish Visual Identity, Product Strategy, and Design pillars across Art Direction, UI/UX, and Marketing for an upcoming Match 3 puzzle game.

• Researched & established AI workflows & Pipelines using Midjourney, ChatGPT, Gemini, and Stable Diffusion creating rapid prototypes that accelerated concept ideation and documentation to deliver production ready art assets ahead of schedule.

• Expertise in Figma crafting design systems, tokens, variables, interaction patterns, prototypes, flow charts, low fidelity to high fidelity wireframes, and applying art direction to create visually compelling style guides & mockups.

• Spearheaded end-to-end feature design and cross-functional alignment, driving open communication between art, game design, and engineering teams to transform raw concepts into production-ready pipelines.

• Directed the design, production, and Unity integration for Liveops features, including high impact in-game events, sales, shops, and monetization UI, while also designing and defining back-end tools to streamline live data features.

• Conducted User Research on relevant Game Design and User Experience, applying the learnings to build use-cases, user journey, and game design documentation.

UI/UX Lead

Autoverse Inc: Costa Mesa, CA (Remote)

November 2022 - October 2023

• Established the visual style and UI guideline documentation for the automotive title Auto Legends, overseeing the creative development of game art, UI/UX layouts, game design, and brand marketing materials.

• Collaborated closely with the Art Director to design high-impact investor pitch decks, establishing the aesthetic and commercial vision of the product for external stakeholders.

• Bridged the gap between Game Design and Game Art, providing crucial UI/UX support to prototypes, documentation, and polish key gameplay features and player-facing systems.

UI/UX Lead

Applovin / Machine Zone (MZ) - Palo Alto, CA (On-site)

June 2020 - May 2023

• Promoted to Lead to direct a multi-disciplinary team of artists and designers with three reports under my management, establishing the definitive benchmarks for visual excellence, UI/UX architecture, and product styling across the studio's portfolio.

• Steered UI/UX development, execution, and global launch of 3 major titles: Final Fantasy: War for Eos, Crystalborne: Heroes of Fate, and World War Rising.

• Managed complex production timelines and cross-functional workflows, aligning art, engineering, and design to ensure milestone delivery without sacrificing creative quality across new and legacy titles.

Senior UI/UX Artist

Machine Zone (MZ)  - Palo Alto, CA, NV (On-site)

June 2018 - June 2020

• Promoted to Senior UI/UX Artist to spearhead the creative ownership of foundational game features and complex user experience systems across the studio’s high-revenue portfolio.

• Drove gains in player engagement and feature usability for Final Fantasy: A new Empire, establishing refined designs and FTUE flows that set a new benchmark for liveops events and sales marketing assets.

• Appointed as acting Lead for multiple unannounced internal 0-1 projects, directing early-stage visual exploration, UI/UX frameworks, and aligning the vision between stakeholders and multidisciplinary teams.

UI/UX Artist

Machine Zone (MZ)  - Palo Alto, CA (On-site)

July 2017 -  June 2018

• Advanced through the organization by taking on complex in-game UI/UX systems for global, multi-billion dollar mobile franchises.

• Collaborated closely with cross-functional development teams to translate complex game designs into high-performance, production-ready interfaces and assets for Final Fantasy, Mobile Strike, and Game of War.

• Drove continuous product iteration by analyzing player-facing UI systems and delivering optimized graphic assets to sustain long-term engagement and quality of life improvements for millions of daily active users.

Creative Director

Freelance - Greater Los Angeles Area, CA (Hybrid)

January 2012 - July 2017

• Directed visual strategy across Graphic Design, Motion Graphics, and Marketing for elite esports publishers and global AAA videogame developers.

• Spearheaded high-profile broadcast designs for industry-defining franchises including noteworthy titles such as StarCraft II, Heroes of the Storm, Hearthstone, Mortal Kombat, and Forza Motorsport.

• Served as the Creative Lead for major clients, strategizing with stakeholders to establish visual identity, branding, and marketing assets for web, print, and mobile.

SKILLS

• Design & Direction - Creative Direction, Visual Development, Traditional and Digital Art, UI/UX Design, Wireframing, Prototyping, Usability Testing, Game Design, Mentorship.

• Software - Adobe Suite, Figma, Unity, Blender, Project Management / Version Control.

• AI Software - AI Pipelines & Gen for rapid prototyping, research, documentation, and production: ComfyUI, Stable Diffusion, Claude, Gemini, ChatGPT, Grok, etc.

EDUCATION

• Riverside City College, CA - A.A. Visual Communications

Graduated with Distinction and 2 Awards for Excellence in Art

2008 - 2010

CONTINUED EDUCATION:

• Watts Atelier of the Arts - Encinitas, CA, Fine Arts

January 2026 - Present

REFERENCES

Fengxing Lin - Lead Game Designer: Limit Break, PlayStudios, IGT

(702) 592-8679 / fengxing.lin777@gmail.com

Michael Newcomer - Art Director: PopCap Studios, Autoverse, EA

(909) 362-3019 / newcomerconcept@gmail.com

Tim Nguyen - Project Manager: MZ, Zynga, Scopely, Niantic Labs, Ubisoft

(714) 454-9419 / timtdnguyen@gmail.com