FORZA MOTORSPORTS - CASE STUDY

Project Overview

As an independent Creative Director for the Forza esports ecosystem, I led the comprehensive visual identity for high-profile franchise launches, including Forza Motorsports and Forza Horizon 3. Operating across iconic automotive venues in Southern California, I bridged the gap between physical event spaces and digital streaming interfaces, ensuring a premium, high-octane brand experience for both live attendees and global broadcast audiences.

Key Contributions

• Environmental & Stage Design: Directed the physical visual aesthetics and space utilization for elite live tournaments. For the Petersen Automotive Museum events, this included designing the branded stage environments, overhead screen placements, and ambient lighting that framed the close-knit, 6-pod racing setups and center broadcast stage.

• Broadcast Motion Graphics: Designed and executed the complete motion graphics and UI pipeline for the live online broadcasts. This ensured that the fast-paced gameplay and live-action camera feeds were wrapped in a unified, broadcast-ready graphical package.

• Holistic Marketing Rollout: Spearheaded the promotional visuals that drove event awareness, establishing a cohesive design language that seamlessly connected the initial digital marketing push with the live, on-the-ground attendee experience.

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